2027 Dodge Charger Celebrates 60 Years in Style With Limited-Edition Purple Haze Color

60 years of Charger performance is a major milestone, and what better way to celebrate this iconic muscle car than by debuting a limited-time, exclusive paint color? That’s what the Dodge brand has done, offering a stunning new Dodge Charger color called Purple Haze.

Available for the 2027 model year, this all-new shade of purple will stand out on every street and highway, a proud declaration of 60 years of pure Dodge Charger muscle car performance.

If you want to get behind the wheel of a new Dodge Charger near Shelby, NC, Purple Haze might be your perfect color match!

Standout Design Features of the 2027 Dodge Charger Purple Haze Model

Ready to make a statement?

The striking Purple Haze color is ideal for drivers who crave attention —  because that’s exactly what they’ll get when they opt for this head-turning shade.

Drivers already have an impressive range of bold Dodge Charger exterior colors to choose from: Bludicrous, Green Machine, Redeye, Sub-Zero, White Knuckle, and Diamond Black. The Purple Haze color adds even more personality with a high-gloss clearcoat that gives it a different character in different lighting, making it even more appealing.

Want to stand out even more?

When you upgrade to a new 2027 Dodge Charger for sale in Morganton, NC, you’ll have the option to add striking accents like Fratzog dual stripes, Mopar stripes and graphics, and a Satin Black painted hood or a Satin Black hood patch for SIXPACK-powered models. It’s your choice!

Purple Haze Continues Dodge Charger’s High Impact Color Legacy

Since the Dodge Charger’s introduction to the world in 1966, drivers have been treated to compelling muscle car performance and style. And since 1969, when “High Impact” paint colors made their first appearance on Dodge vehicles, drivers have been treated to a variety of dazzling shades over the years, including Go Mango, Sublime, and Top Banana.

Purple is no stranger to the Dodge color lineup. We’ve seen past shades such as Plum Crazy, InViolet, and Hellraisin, and now Purple Haze is bringing another unique interpretation of this color to the 2027 lineup.

2027 Dodge Charger Purple Haze Availability

Paint color is an important factor for many shoppers considering a new Dodge Charger. In fact, according to the press release, “it’s a top-three purchase driver.” Purple Haze is yet another example of how Dodge continues to offer the statement-making color options drivers crave.

Get ready to show off your own Purple Haze Dodge Charger near Lenoir, NC, because orders are open now! This exclusive, all-new color can be yours for an MSRP of $795, so if you want to make a statement wherever you go, this limited-time Dodge Charger special-edition shade is worth the extra cost.

Our team is here to help you upgrade to a new Dodge Charger near Hickory, NC, that features the Purple Haze color, so contact your Dodge Charger dealer in Morganton, NC, for more details on how to make it happen!